Seth Herzog is a comedian, actor, and dancer writer, and has been a staple to New York’s comedy scene for over 15 years.  Herzog has appeared in Role Models, The Ten, and The Baxter, and is currently working with Late Night with Jimmy Fallon.

In addition to being funny and awesome, he also produces and hosts, SWEET, a weekly comedy show at The Slipper Room, which started back in August 2004… over five years ago!!! Not only is this New York’s longest running weekly comedy show, but it’s probably longer than most of you have even lived here.

The whole show came about almost 10 years ago when – according to a recent interview Herzog did with Heeb Magazine-

“Back in 2001, comedian Josh Weinstein began a show called “The Industry Room” at a little store front theater space on West 44th. He asked me to be a producer and be a weekly part of the show. So right when I was starting to take stand up seriously, I had a show to do whatever I wanted. My friends really enjoyed coming down each week— watching me and everyone take risks and be silly and do our new bits and hanging out afterwards. In 2002, “The Industry Room” died when Josh and co-prodcer John Viener moved to LA.

My friends kept asking me when I was going to do another show so we’d have somewhere to hang out each week. So in August of ’04, “Sweet” began at the Slipper Room to great fanfare. The first show had Michael Showalter and Zak Orth, Demetri Martin, Ed Helms, David Wain and Paul Rudd.

And the rest was history.  Since then, week after week, many well known and rising comedians, and Seth’s mom (not kidding) come together at The Slipper Room. In the past month, SWEET has made some headlines for guest comedians Justin “I’m a Mac” Long, Jeff Ross, and stage crasher John Mayer.

I attended last weeks show to finally see what the hype’s all about. I got there for 9PM, and what seemed to be the coldest day in the history of earth, did not stop the crowd from coming…it was a packed house.  If you ever plan to go, I recommend getting there early and grabbing a seat! *Standing in the back while people conversate with each other, and talk about what they ate for dinner while your trying to hear what’s going on since you can barely see the stage… is kinda annoying* In true ‘Zog fashion, SWEET, closed out 2009 with a bang with an all star line up, The Daily Show’s Aasif Mandvi as co-host for the evening, and performances by Greg Barris, The Daily Show’s Wyatt Cenac, Seth’s Mom (a recurring skit, “What’s on my Mom’s mind”) and Williamsburg’s finest, Reggie Watts.  Seth warmed up the crowd with a few dance moves and a v. funny skit about what it’s really like to celebrate New Years Eve in the city – a pretty accurate depiction.  I urge to you peep all these comedians as they are all very funny- but just want to quickly shout out Reggie Watts – who’s performance was quite different from the normal stand up routine, and is mostly improvised and consists of random singing and sound effects in various shifting personas, mixed with beat-boxing and a loop pedal.   Pretty effing ridiculous and interesting to say the least.  You can currently catch him opening up for Regina Spektor on tour.

Tonight’s line up is….

Morgan Murphy: From NBC’s “Late Night w/ Jimmy Fallon,” ABC’s “Jimmy Kimmel Live.” “The Goods: Live Hard Sell Hard” and Robin Williams’ latest gut check “World’s Greatest Dad.”
Dave Hill: Internet sensation and the star of MOJO’s “The King of Miami” (which is now airing in the UK.) You can watch him in his new show “Dave Hill: Big in Japan” at the UCB before it hits London for a week!
Ardin Myrin: From FOX’s “Mad TV,”  E!’s “Chelsea Lately,” Comedy Central’s “Michael and Michael Have Issues.” “Evan Almighty” “What Women Want” o”Reno: 911″ and “The Gilmore Girls. ”

Hurry! Call your friends and go!!!!

SWEET
The Slipper Room
167 Orchard Street @ Stanton [L.E.S]
Every Tuesday @ 8:30
ONLY $5
Get on the mailing list at sethzog@aol.com for the DL on weekly performers… you never know who will show up next!