Alma in Williamsburg via RG's camera phone

I almost died today when reading the following in Gothamist:

If you were around Williamsburg’s Southside last night and wondering what those giant swirling searchlights were all about, here’s the answer: The lights were rented to herald the arrival of a new lounge called Alma on Roebling and South 3rd. As you can see, Alma comes fully equipped with velvet ropes, a red carpet, and what appears to be a thick haze of Axe body spray. Conveniently located near the BQE and the Williamsburg Bridge, the lounge also offers VALET PARKING, and is thus clearly poised to become a definitively bangin’ nightlife destination. Our source, local resident Ryan Griffin, didn’t have the stones to venture inside (do you?), but tells us, “I always wanted to live near the meatpacking district—particularly a younger, less rich meatpacking district.” We’ll send an intern over later to get a full report (or lose his/her soul). In the meantime, eat your heart out, Production Lounge!

This is absurd on so many levels.  I used to work with Ryan back in the day which also gave me a good chuckle.   I’ll have to scope out the scene tonight.  It will be cheesetastic.

++++UPDATE++++

Here is the invite for last night’s party.  Don’t feel bad if you didn’t attend.  It was “By Invitation Only”

Want more?! Visit their Facebook page.

Not gonna lie though – I do love Mega 97.9.