by: Nora Giglio

Drum roll please. Theory has finally launched their ecommerce site! What’s the big deal you may ask? Not only are we expanding our market, but we are reaching homes in the US who don’t have access to our stores or lines in department stores. We’re worldwide baby! Taking a quick trip to Singapore? Bangkok? Maybe even a rainforest? Pack the laptop and hookup that WI-FI cause Theory.com goes where you go. Kind of like a little puppy. There may even be a toothless Joe six pack in Alabama who’s been saving his pennies for a Marco (our classic suiting shirt) that he needs for the next big shotgun wedding. Joe, it’s you lucky day. Put those pennies on a pre-paid card and log on to Theory.com; you’ll be the best dressed lad in the county.

Remember Fashion Insider and all the looks created by celebrity stylists? Well you’re automatically an insider a click away. Our genius crew made it easy for shoppers to be inspired by each stylists looks without having to come to the Gansevoort store. Clearly a biased opinion, I’m not ashamed to say. But who wouldn’t want to come and see the flagship giant set up so beautifully? So maybe you’re feeling unmotivated or just not close enough to my store. Good news! At Theory.com you can watch the video of the stylists dressing the model while you’re watch at home in bed! Better? Yup, you’re a bum. It’s ok—own it, live it, love it, and SHOP it.  Because in theory everyone’s an insider.

Now if this site doesn’t motivate you to shop and improve your level of fabulosity, I don’t know what will.