Lets be serious, real New Yorkers avoid Black Friday sales like the plague.  BUT Friday may be a good day to have brunch with friends, grab a coffee and stroll around the East Village.   New York City based menswear brand Reason Clothing has opened the doors to it’s newest retail venture, the Reason Outpost on 9th last week and will be holding a special sale this Friday –  50% off from 9 AM to 12 PM and 30% off for the rest of the day PLUS rumor has it there will be free coffee and donuts!  If you’re still out of town on Friday, dont fret – the sale continues Saturday and Sunday  with 20% off and Cyber Monday 50% off 9 AM to 12 PM and 30% off the rest of the week. (reasonclothing.com)

About Reason Outpost:

In addition to stocking the full core range of Reason clothing and accessories, the Outpost also carries an assortment of antique collectibles, rare housewares, vintage American clothing, and vinyl records from the collection of the late DJ AM. Co-founder Philip Bassis notes that, “Besides showcasing Reason, the Outpost gives us a chance to display and sell some of the items that inspire the brand and truly give the world a
peek into the lifestyle and aesthetic that defines us.” Jon-Price, the brands other Co-founder adds, “This shop is a culmination of over six years of research. We make amazing clothes to begin with… but coupled with vintage from Japan, Europe, and all across America, we created a well rounded boutique that caters to all types of customers.”

The design of the shop is modeled after that of a classic American general store. Champagne colored walls are offset by dark walnut wood floors, reclaimed antique farm fixtures, raw steel racks, hand painted signs, taxidermy, oddities, and rare collectibles. Customers at the Outpost can pour through six years worth of Reason Clothing offerings, pick through antique home furnishings, pour through the extensive collection of rare hunting and military jackets, or explore the many stacks of vintage tees to find the perfect old rock tour tee.  The shop also carries select items from other prestige clothing lines including the Vane x Sebago boot collection and Los Angeles based accessory brand GunsGermsSteel.